Job offer as a SPORT CRM TEAM LEADER (LIEGE - BELGIUM)

THE SCOPE

With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs. As part of its sustained growth, Gaming1 is looking for a Sport CRM Team Leader to join its Retention team.

The main responsibilities of the role will include assisting with campaign creation, execution, optimization and analysis for all sports betting campaigns across our brands. You will also handle the settling of any manual promotion and be responsible for actioning any campaign amendments when needed. You will be naturally analytical and highly attentive, ensuring a good level of targeting, testing and reporting is applied across all campaigns.

Focused on fun and innovation, you’ll ensure that we build and maintain a best-in-class customer experience throughout the player lifecycle.

Reporting to our Retention Manager this role will have significant customer impact, bolstering customer experience and engagement.

YOUR ROLE

You own the Sports promotions area by creating promotions communication streams that maximize the engagement and by collaborating with the content, design, and the rest of CRM department to also improve the results of the platform.
You ideate and implemente player segmentations, and lifecycle streams
You manage the Sport CRM team (2 people). The team is based in Belgium and you will be prepared to travel there from time to time.
Overseeing and executing email, rich inbox, and push campaigns from start to finish.
Benchmark customers’ flows in other gaming companies and also different industries
You interpret the provided reports to pinpoint areas of improvement
You participate in the creation of new reports that may yield more accurate results
You collaborate with key business stakeholders: Business Intelligence, Data Science, IT Business (local & global), Marketing, UX, and, especially, content.
You share recommendations of best practices with partnering stakeholders to create email campaigns that will ultimately increase engagement on-channel.

YOUR PROFILE

Minimum 4 years of CRM professional experience and ideally in the Sports betting arena.
Initial experience in team management is a real asset.
Experience using a CRM platform is a strong advantage (Optimove)
Passion for the customer and putting them at the heart and center of all work
Good understanding of CRM strategies and practices
Strong knowledge of Sport products & promotions (local and international)
Experience using different marketing channels (email, SMS, web/push notifications, …)
Analytical and extremely organized with a passion to drive optimization through quantitative and qualitative insights
Business proficient in English essential, French an advantage.

WHAT WE OFFER

As well as having a unique experience - centered around our values of pleasure, team spirit, performance, boldness and integrity - alongside 1,200 employees around the world, we offer:
the opportunity to contribute to the international development of a family company from Liège
the chance to take part in a human and entrepreneurial adventure within a solid group
a friendly work environment that is adapted to reaching optimal performance
leadership by talents, values, trust and autonomy
the opportunity to progress and specialize with our internal mobility system
a competitive salary package with several perks
The possibility to work remotely up to 50% for a good work-life balance

THE INTERVIEW PROCESS

Gaming1's NEWS

The Gaming1 Belgian hub moved to the heart of the Ardent City in 2021. Immerse yourself in our new offices.

We are certified Top Employers 2024! We are the first game of chance company (casino, sports betting and poker) to receive this certification, among some 80 companies certified in our country, and including only 15% in Wallonia.

The health of our employees is our priority, we offer 50% remote working, as well as health and safety measures. Various activities are organized throughout the year, such as giving blood in the building’s courtyard, teambuilding days and the #loveyourhealth program which gives employees the opportunity to take part in various sporting activities.

More, the perks card offered to all Gaming1 employees. Browse the list of reductions.

Apply for SPORT CRM TEAM LEADER (LIEGE - BELGIUM)

You are up for the challenge?
Seize this unique opportunity and apply now by filling out the following form.